Contractor Website Blueprint: 20 Pages That Convert
Use this structure to make sure your next rebuild captures the service and location searches that drive high-value calls. We use the same framework for every Website-as-a-Service engagement in Seattle.
The four pillars of a high-converting contractor site
Seattle homeowners compare at least three contractors before making a decision. Your website has to speak to their project, their location, and their risk concerns. We map every site to the following pillars so nothing is left to chance.
Service pages
Create a dedicated page for every core service plus seasonal offers. Each page should include benefit-driven copy, project photos, FAQs, and a strong CTA.
Location pages
Target the cities and neighborhoods you work in with unique copy, testimonials, and local project highlights to capture 'near me' searches.
Trust pages
Case studies, reviews, manufacturer partnerships, and warranty pages build authority and help homeowners justify the buy.
Growth pages
Blog posts, guides, and downloadable resources attract top-of-funnel traffic and feed monthly SEO sprints.
Page inventory checklist
Use this checklist to plan your initial 20+ pages. Mark anything you don’t have yet, then tackle them during the build sprint.
- • Homepage with trade-specific hero
- • Primary service pages (roof replacement, kitchen remodel, concrete patios, etc.)
- • Secondary/seasonal services (gutter cleaning, deck staining, holiday lighting)
- • City pages for core service area (Seattle, Bellevue, Redmond, Issaquah, more)
- • About & team page with licenses, associations, and safety commitments
- • Process timeline with onboarding expectations
- • Financing and promotions page
- • Project gallery and before/after sliders
- • Testimonials & reviews pulled from Google
- • FAQ hub plus individual FAQs on each service page
- • Blog hub with educational posts
- • Contact page with booking form + click-to-call
How we build it in 28 days
We run each build like a construction project—clear milestones, approvals, and QA. Here’s the condensed playbook our team follows.
- 1. Site mapping & copy brief: we outline every page with keyword targets, CTAs, and design notes.
- 2. Design system: hero sections, cards, and typography built in Figma using your brand colors.
- 3. Component-driven build: we ship the site in Next.js + Tailwind for speed, accessibility, and maintainability.
- 4. SEO & launch: schema, redirects, analytics, and Google Business Profile updates all go live together.
Want us to map the blueprint for you?
Book a 15-minute audit call and we'll outline your 20+ page plan, show you the content gaps, and map which add-ons will move the needle fastest.