28-day launch framework
A predictable build process that respects your crew’s schedule.
We run websites like construction projects—clear milestones, jobsite updates, and accountability from strategy through launch and ongoing optimization.
Book a kickoff callHow your 28-day project flows
Day 1-3Step 1
Discovery call & $500 kickoff
- • Audit your current website and lead flow
- • Collect branding, photos, and service list
- • Confirm 12-month Website-as-a-Service agreement
Day 4-10Step 2
Information architecture & copy
- • Outline 20+ pages covering services and locations
- • Draft conversion-focused copy with SEO keywords
- • Share Loom walkthroughs for approval
Day 11-20Step 3
Design & development sprint
- • Build responsive layouts in our lead magnet framework + our design system
- • Integrate lead forms, call tracking, analytics
- • Load project imagery + testimonials
Day 21-24Step 4
Search readiness & launch prep
- • Search readiness checklist, redirects, final polish
- • QA across devices + speed optimization
- • Pre-launch review with your success manager
Day 25-28Step 5
Go-live & growth hand-off
- • Deploy site, submit sitemaps, set up monitoring
- • Schedule future content + check-in cadence
- • Kick off hosting, support, and edit requests
What we handle for you
- • Competitive research, content planning, analytics setup
- • Copywriting, design, and development for 20+ pages
- • Integrations: call tracking, forms, lead routing, reporting
- • Search + tracking setup and ongoing uptime monitoring
What we need from you
- • 20-minute kickoff call and questionnaire completed within 3 days
- • Logos, brand colors, and access to photos (we supply placeholders)
- • Timely approvals on copy and design Loom videos
- • Access to Google accounts for analytics + domain/DNS for launch
Weekly updates you can skim on the go.
Expect Loom recaps, checklist snapshots, and milestone summaries every Friday so you always know what's done and what's next. No guesswork, no chasing.
Weekly status template
"This week we shipped 6 service pages, added 3 city pages, and wired forms to automations. Next week we stage the site, QA, and prep launch assets."
28-day launch guarantee
Reserve your build sprint.
We onboard a limited number of contractors each month. Book a call to review the timeline, deliverables, and how we tailor the plan to your trade.