Google Business Profile Action Plan for Contractors
Follow our weekly cadence for posts, photo drops, and review replies to keep your GBP locked in the local 3-pack and generate more contractor leads.
Why Consistent GBP Activity Matters
Google rewards active businesses with better local rankings. Contractors who post regularly and maintain fresh content see 67% more profile views and 3x more customer actions than inactive profiles.
Benefits of Weekly GBP Activity:
- • Higher local search rankings
- • More profile views and customer actions
- • Increased trust and credibility
- • Better engagement with potential customers
- • Competitive advantage over inactive competitors
Weekly GBP Action Plan
Monday: Service Highlight Post
Start each week showcasing one of your core services. Include photos, benefits, and a clear call-to-action.
Monday Post Examples:
- • "Emergency plumbing services available 24/7 in Seattle. Call now!"
- • "Professional HVAC maintenance keeps your system running efficiently."
- • "Expert roofing repairs - licensed and insured contractors."
Tuesday: Photo Upload Day
Upload 3-5 high-quality photos from recent projects. Include before/after shots, team at work, or completed installations.
Wednesday: Educational Content
Share maintenance tips, seasonal advice, or industry insights that help homeowners.
Thursday: Customer Spotlight
Feature a recent customer review or testimonial. Thank the customer and highlight the specific service provided.
Friday: Project Showcase
Post photos and details about a completed project. Include location (if customer approves) and services provided.
Weekend: Engagement & Maintenance
Respond to reviews, answer questions, and plan content for the following week.
Monthly Deep Optimization Tasks
Monthly Checklist:
Profile Optimization:
- • Update business hours if changed
- • Add new services or specialties
- • Review and update business description
- • Check for and correct any data inconsistencies
Content Management:
- • Archive old or outdated posts
- • Plan next month's content calendar
- • Update seasonal service offerings
- • Review photo quality and relevance
Content Ideas by Contractor Type
Emergency Services (Plumbing, HVAC, Electrical)
- • 24/7 availability reminders
- • Emergency response tips
- • Seasonal maintenance alerts
- • Safety reminders
- • Before/after emergency repairs
Project-Based (Roofing, Landscaping, Remodeling)
- • Project progress updates
- • Seasonal service reminders
- • Design inspiration posts
- • Material quality highlights
- • Customer transformation stories
Measuring Your GBP Performance
Track these key metrics monthly to ensure your GBP activity is driving results:
Key Performance Indicators:
Visibility Metrics:
- • Search views vs. map views
- • Total profile views
- • Photo views
- • Post engagement
Action Metrics:
- • Phone calls generated
- • Direction requests
- • Website clicks
- • Message inquiries
Need Help Implementing This GBP Strategy?
Let our team handle your weekly GBP optimization while you focus on running your contracting business. We'll keep you visible in local search and generate more leads.
About the Author: This action plan was developed by the Google Business Profile specialists at Molu Agency, based on optimizing 300+ contractor profiles and generating millions of profile views.